OUR PROCESS
Five stages, refined across websites, software, brands and campaigns. You always know what is happening, what comes next and what we need from you.
Understand the business before touching the technology.
We clarify your vision, goals and values, define your competition and target audience, and discover what is already working in your industry. For brand work we interview key stakeholders and audit existing brands; for websites we review your current site and analytics.
Decide what to build, in what order, and why.
Research becomes a plan. We define scope, information architecture and technical approach — a sitemap and wireframes for websites, requirements and test strategy for software, a positioning platform for brands, and a keyword strategy for SEO.
Shape an experience people understand at a glance.
Colour, typography, layout and imagery bring the plan to life. We design key pages and interfaces for desktop and mobile, then refine them with you through structured review and approval cycles until they are right.
Build on a staging server you can watch, and test everything.
We develop on a staging server where you can follow progress live. Content is assembled, integrations configured and the build checked thoroughly: links, forms, speed, accessibility, cross-browser and device compatibility, and functional and regression testing for software.
Go live with confidence, then keep improving.
This is where you go live, to the world. We handle deployment, redirects and a final round of checks, then train your team and hand over documentation. A website is a process rather than a product, so we stay at your side for maintenance, updates and improvement.
WORKING PRINCIPLES
Work happens on a staging server you can open at any time, so there are no surprises at launch.
Decisions, requirements and handover notes are written down — for referral, reporting and improvement.
Testing is planned from the requirements stage, catching problems early when they are cheapest to fix.
Design, marketing and maintenance — we stay involved for the life of what we build.
SPECIALIST METHODS
Each division layers its own proven method on top of the five stages.
FAQ
A business website usually takes four to eight weeks; custom software and SaaS products are planned in phases over several months. You receive a timeline with your proposal, and we keep it updated as the project progresses.
Most involvement is concentrated at the start (sharing goals and context) and at each review point. Each stage lists exactly what we need from you, so you can plan your time.
Yes. We build on a private staging server that you can open at any time, so you watch the product take shape and give feedback early.
We train your team, hand over documentation and agree a support arrangement — from occasional updates to ongoing maintenance, monitoring and improvement.
Yes. Much of our collaboration happens remotely through video calls, shared documents and staging links, so location is rarely a barrier.