DIGITAL MARKETING
Marketing that starts with strategy.
Strategy-led campaigns, email marketing and funnels with clear reporting on what is working.
Division 03
Branding & Growth
Engagement includes
- Marketing audit and digital strategy
- Campaign development and management
- Social media planning and management
- Email campaigns and responsive email design
- Email deliverability: SPF, DKIM and DMARC audits
OVERVIEW
What digital marketing means at FOYEM
We do not sell one-size-fits-all marketing packages. Before recommending a campaign, we analyse your platforms, previous marketing efforts and results, study your customers and understand your business priorities.
From there we build a cohesive programme — campaigns, email, social and funnels — and report clearly on leads, revenue and return on investment, so you can see what is working and why.
PROBLEMS WE SOLVE
Sound familiar?
The challenges that usually bring organisations to us.
Spending without results
Ads and posts that are not tied to a plan consume budget without generating leads.
Emails landing in spam
Poor domain setup and sending practices keep messages from reaching inboxes.
No visibility on ROI
Without attribution and reporting, it is impossible to know which channels pay.
WHAT IS INCLUDED
Everything needed to do it properly.
- Marketing audit and digital strategy
- Campaign development and management
- Social media planning and management
- Email campaigns and responsive email design
- Email deliverability: SPF, DKIM and DMARC audits
- Landing page and form optimisation
- Marketing and sales funnel design
- Attribution modelling and ROI reporting
KEY BENEFITS
What you gain.
Focused budget
Spend directed at channels and audiences that convert.
Better inbox placement
Authenticated domains and healthy lists improve deliverability.
Decisions backed by data
Benchmark reports and funnel visualisation show where to improve.
OUR APPROACH
How we deliver it.
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01
Analyse
Review your platforms, audiences and past campaign performance.
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02
Strategise
Set goals and design a cohesive, multi-channel plan.
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03
Execute
Launch campaigns, content and automation with consistent messaging.
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04
Measure and refine
Report on leads and ROI, then optimise workflows and campaigns.
Toolkit
Relevant technologies
- Google Analytics
- Google Ads
- Meta Ads
- Mailchimp
- CRM & marketing automation
Which channels do you manage?
We recommend channels based on your audience and goals — typically a combination of search, social, email and your website.
Can you fix our email deliverability?
Yes. We audit DNS records (SPF, DKIM, DMARC), content and sending practices, test inbox placement and improve list hygiene.
How do you report results?
We agree key metrics up front and provide regular reports covering performance against benchmarks, lead attribution and recommendations.