Service
It is our strong conviction that every company has one main interest; bringing their brand to a place where it appeals explicitly to their target market, and only then can there be enhanced mental communication and brand loyalty. At Foyem Group, not only do we pledge to carry your brand to that place, but we pledge to sustain it there.
# Clarify your vision, strategies, goals and values.
# Research stakeholders' needs and perceptions.
# Interview key management.
# Conduct an internal and competitive audit.
# Evaluate existing brands and brand architecture.
# Clarify brand strategy
# Develop a positioning platform
# Create a naming strategy
# Design Brand identity
# Finalize brand architecture
# Examine applicability
# Design Identity Program
# Present Visual Strategy
# Careful planning of implementation approach.
# Project timeline and scheduling.
# Resource management.
# Gather all materials needed production.
# Project build-up and deployment
# Actual implementation to target deployment
# Reaching target audience
# Build synergy around the new brand.
# Develop launch strategy and plan.
# Launch internally first.
# Develop standards and guidelines.
# Nurture brand champions.
